Good things come in small packages. And now, so does another option for good-for-you snacks, with the launch of a new line of Hummus Plus® Chicken 4-oz. snack packs.
The “PLUS” in Hummus Plus is protein. The combination of hummus and fresh chicken – the first and only pairing of its kind in the marketplace – provides nutritional benefits including high protein and fiber with no artificial flavors or colors. Whether packed for a game, picnic, school lunch, work or other activity, this snack also delivers a satisfying, savory taste.
Introduced in April and now available to retailers and deli operators across the U.S., the 4-oz. package is an extension to the Hummus Plus portfolio that already includes larger 6-oz. and 8-oz. packages. The snack packs provide up to 14 grams of protein and 6 grams of fiber and feature a built-in utensil and napkin for easy consumption on the go. The snack-size Hummus Plus Chicken line includes three varieties: Traditional Hummus + Oven-Roasted Chicken Breast; Roasted Red Pepper Hummus + BBQ Seasoned Chicken Breast; and Garlic Hummus + Garlic Herb Chicken Breast.
The addition of a new snack-sized portion was a natural decision for the Hummus Plus brand, as it meets the ever-increasing demand for on-the-spot, wholesome nutrition. “Snacking continues to be a megatrend in the U.S., with consumers looking for smaller portions in on-the-go packaging. At the same time, there is ongoing interest in better-for-you snacks that are high in protein. The new Hummus Plus snack-size package delivers on many fronts, with portability, nutrition and convenience.” says David Gacom, Vice President, Sales and Marketing for Hummus Plus, LLC, a Pure Mediterranean Foods Company. “This format truly revolutionizes hummus snacking, and is a fresh alternative to the hummus and pretzel packs currently in the market.”
Early feedback is positive for the innovative snack pack. According to Gacom, one half of consumers polled in a recent focus group said they would prefer Hummus Plus Chicken over the leading hummus-based snack packs with pretzels and crackers. Those consumers surveyed also indicated that they would enjoy Hummus Plus throughout the day because the combination is more filling and tastes great, bridging them to their next meal or providing a nutritional pick-me-up.
The 4-oz. Hummus Plus Chicken snack packs offer other benefits, for both consumers and retailers. The product has a 75-day production shelf life for optimal merchandising in store, including the in-store deli, and in the consumer’s home refrigerator. Its convenient size also enables it to be sold inside a grab-and-go case alongside other ready-to-eat snacks as well as in the traditional refrigerated snack section in supermarkets, convenience stores, drug stores, mass merchandisers and other retail outlets that sell refrigerated snacks.
For product samples or for more information, call 1-800-621-4387, email info@hummus-plus.com or visit http://hummus-plus.com.
Hummus Plus Chicken will be at Booth #1121 at the upcoming Dairy-Deli-Bake Seminar & Expo and at Booth #1036 in the South Hall during the upcoming National Restaurant Association Show. The company is also a featured sponsor at the FARE conference (Booth #813), specifically focused on C-Store and instant consumption channels.
Source: Hummus Plus
