Hot Honey is Going to be Everywhere in 2025
December 30, 2024 | 1 min to read
Hot honey has rapidly gained popularity in the US and UK, enhancing dishes like pizzas and chicken wings, and filling supermarket aisles. Notably, Everyman Cinema's hot honey halloumi contributed to a remarkable 59% increase in food and drink revenues, reaching £32.2 million [$40.4 million] and representing 41% of total earnings. It seems this spicy-sweet treat has quickly surpassed the once-favored sriracha mayo, marking a significant culinary shift in consumer tastes.
It’s dripping onto pizzas, jazzing up chicken wings, and claiming precious real estate on supermarket shelves. Whether you spot it on Everyman Cinema’s halloumi or squirrelled away in the condiments aisle, hot honey has taken the US and UK by storm.
In fact, Everyman’s hot honey halloumi not only helped the agonized entertainment business turn a profit last year, but helped its food and drink revenues rise 59%, to £32.2 million [$40.4 million], accounting for 41% of total revenues.
Only, it seems to have happened overnight. One year we were all happily dipping our beloved beige comfort foods into sriracha mayo, the next, this spicy-sweet concoction surpasses its ubiquity.
To read the rest of the story, please go to: Forbes