Hillshire Farm Crowns The BLT2 As Its Most Wanted Sandwich

DOWNERS GROVE, Ill. – The difference between an ordinary sandwich and a great tasting sandwich starts with a strong foundation – a premium quality lunchmeat that is as versatile as it is delicious. Whether it is a classic club or a delectable wrap, the key ingredient that separates a forgettable sandwich from a meal that gets noticed is Hillshire Farm lunchmeat. Competing among 15 top food and parenting bloggers, Hillshire Farm announced today that BeautyandBedlam.com’s Jennifer Schmidt’s BLT2 was voted by consumers as America’s “Most Wanted Sandwich.”

On January 14th, Hillshire Farm launched the “Most Wanted Sandwich” contest, selecting 15 highly influential bloggers from across the country, known as the Hillshire Farm “Fresh 15,” to create original and delicious recipes that pay tribute to their home region – while using Hillshire Farm premium quality lunchmeat as the base of their sandwich. With more than 260,000 votes cast for “Most Wanted Sandwich,” the BLT2 received nearly 20 percent of the total vote to capture the top prize.

“All of the great recipes created by the Hillshire Farm ‘Fresh 15’ were instrumental in the success of the program and have undoubtedly given moms across the country inspiration for making great tasting sandwiches that their kids will get excited about,” said Tim Smith, marketing director, Sara Lee North American Retail. “The 15 sandwiches that competed for the title of ‘Most Wanted Sandwich’ showcase the countless ways moms can be creative while serving their family high quality, fresh tasting lunchmeat that Hillshire Farm is known for. While they are all winners in my book, only one can be crowned America’s ‘Most Wanted Sandwich’ and we congratulate Jen Schmidt for her delicious BLT2 winning over consumers.”

The BLT2 recipe consists of:

•Hillshire Farm Deli Select® Mesquite Smoked Turkey Breast
•Challah bread
•Bacon
•Red leaf lettuce
•Tomato, sliced
•Cheddar cheese
•Red onions & roasted red peppers, sliced
•Italian dressing
•Fresh ground pepper, to taste
•Honey mustard dipping sauce, as condiment
Directions:

1. Spread a layer of honey mustard sauce on the challah bread; place red leaf lettuce on top of the first bread slice
2. Top with tomato slices and season with pepper, to taste
3. Place three slices of bacon over the tomato and then top with turkey, cheese and roasted red peppers
4. Drizzle a little Italian dressing over the red peppers and then top with the remaining slice of bread

As winner of the “Most Wanted Sandwich” contest, Schmidt received a cash prize of $5,000 and a $6,500 donation made by Hillshire Farm to her charity of choice – Compassion International, a child advocacy organization that provides support to children facing economic, social and physical poverty.

Visit www.gomeat.com to view the recipe for America’s “Most Wanted Sandwich” and other ideas from Hillshire Farm for making a great tasting sandwich.

About Hillshire Farm

Hillshire Farm has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. The Hillshire Farm portfolio of quality meats includes: Hillshire Farm Deli Select lunchmeats. Visit www.gomeat.com for additional information.

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world’s best-loved and leading portfolios with its innovative and trusted food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara Lee and Senseo. Collectively, our brands generate nearly $9 billion in annual net sales from continuing operations. Sara Lee has approximately 20,000 employees in its continuing operations worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.

Source: Sara Lee Corporation