LISLE, Ill. – Healthy Ones, the makers of lean, lower sodium and heart healthy deli meats and retail partner Jewel-Osco announced today an open-to-all pedaling event for a cause, "Pedal The Plaza." The fun, high-energy experience will be held outside at Pioneer Court Plaza in downtown Chicago on June 26 and will benefit The Breast Cancer Research Foundation (BCRF). The event is scheduled from 11:00 a.m. to 1:00 p.m. CST. It is a part of the Healthy Ones "You Can" campaign that focuses on empowering consumers to make positive changes in their lifestyle and diet.
Healthy Ones, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, and Jewel-Osco will make it simple, fun and easy for the general public to participate in a healthy activity during the lunch time period. Over two dozen stationary bikes will be placed in the Plaza making it easy for the public to hop on a bike and pedal for a great cause and a free lunch!
The outdoor event will feature celebrities, music and a high-energy instructor to keep everyone motivated to make a difference. Each participant who decides to make the simple choice to pedal will be rewarded with a free lunch along with other healthy food items from Healthy Ones and Jewel-Osco.
Besides making a difference for themselves, people will also benefit others by helping raise a goal of $10,000 for BCRF. BCRF is an independent 501 (c) (3) not-for-profit organization whose mission is to advance the world's most promising research to eradicate breast cancer in our lifetime.
"We're planning to make this event a fun and easy way for people to make a healthy change to their day while donating to a cause that so many can relate to at the same time," said Elizabeth Di John, Brand Manager for Healthy Ones. "We have a goal of raising $10,000 to BCRF and we invite anyone in the Chicagoland area to come and 'Pedal The Plaza' with us, enjoy a free lunch on us and Jewel-Osco and make a difference for themselves and others. We want to show that it can be easy to make a healthy change to your day and others, one pedal rotation at a time."
Jewel-Osco is also proud to partner with Healthy Ones for this healthy community initiative.
"Health and wellness is a topic near and dear to Jewel-Osco being a grocery retailer. This event is a great way to promote healthy eating, creating awareness that there are everyday items at your neighborhood Jewel-Osco that are both delicious and also health conscious, as well as advocating being active," said Jewel-Osco VP Marketing & Merchandising, Doug Cygan. "We are proud to partner with Healthy Ones to support awareness for BCRF and their efforts, as well as living a healthy lifestyle."
For more information about the "Pedal The Plaza" event, you can go to www.facebook.com/HealthyOnes
About John Morrell Food Group
With over a century and a half of experience, John Morrell Food Group brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell Food Group is an important part of consumers' mealtimes. The John Morrell Food Group offers several national and regional brands including Armour®, Eckrich®, John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita® Kretschmar® and LunchMakers®.
About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.
About Jewel-Osco
Established in 1899, Jewel-Osco, owned by New Albertsons, Inc., has become the favorite food and drug retailer in every market throughout the Chicagoland area. They have 185 locations in Illinois, Indiana and Iowa, employing 31,000 associates while continuing to grow. Find more company information at JewelOsco.com and follow their social channels at Facebook.com/JewelOsco, Twitter.com/JewelOsco, and YouTube.com/JewelOsco.
About The Breast Cancer Research Foundation®:
The Breast Cancer Research Foundation (BCRF) advances the world's most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, we invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation's most fiscally responsible charities. We are the only breast cancer organization with an "A+" from CharityWatch, and have been awarded a 4-star rating from Charity Navigator 12 times since 2002. Join us at www.bcrfcure.org.
Source: John Morrell Food Group
