Food Technical Consulting (FTC), an international food and beverage consulting company based in Denver, Colo., will offer a New Sandwich Innovation Workshop & Throwdown June 24 – 25, 2010 in Denver. The workshop and throwdown will be co-taught by Dr. Darrel Suderman and Chef Ed Janos, a gold medal-winning Certified Master Chef who owns Cooks Fresh Market in downtown Denver. The course is designed for culinary professionals and food technologists charged with continuous development of new product pipelines at quick serve restaurants, casual dining chains, and retail and convenience store businesses.
Suderman will teach the business processes for food innovation, ideation, menu strategies, and commercialization processes that he has perfected at leading QSR chains that included Kentucky Fried Chicken, Boston Market, Church’s Chicken and Quiznos. At Church’s Chicken, he developed the menu strategy aligned with the marketing strategy that resulted in four consecutive years of same store sales growth and record EBITDA profit growth even during the 2008 commodity price spikes and recession.
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