EL SEGUNDO, Calif – Fresh & Easy continues its transformation into a breakfast destination with the launch of several new delicious, fresh products with a twist on traditional breakfast staples designed to make breakfast easy without compromising on taste for customers on the go.
“Gone are the days of diet-busting drive-thru breakfast, eating on the go with Fresh & Easy is just as fast and isn’t full of artificial nasties,” said Sharon Price, Fresh & Easy’s grab & go guru. “We set out to develop more breakfast options that are delicious but not overloaded with calories, perfect for the customer looking for healthier options on the go.”
The new hand-held meals make fresh breakfast on the go convenient and satisfying and join a variety of innovative selections such as grab & go omelettinis, breakfast sandwiches and meal bowls. Fresh & Easy’s breakfast selections are priced affordably from $1.99 to $3.99 and like all of Fresh & Easy’s fresh products, they are made fresh and delivered every day. The new breakfast items include:
- fresh&easy Breakfast Parfait Wrap – Greek yogurt, fresh fruit and granola rolled in a sweet cinnamon wrap…no spoons needed
- fresh&easy Open-Faced Salmon Bagel – Super convenient sandwich topped with oakwood smoked salmon, cream cheese, cucumber and dill
- fresh&easy Protein Breakfast Sandwich – Sliced turkey, egg whites and fresh spinach on a whole-wheat bagel thin, an egg-celent source of protein with less than 200 calories
- fresh&easy Vegetarian Soyrizo (Chorizo) & Egg Wrap – Scrambled eggs and veggie soyrizo in a whole-wheat wrap
- fresh&easy Apple Cinnamon and Almond & Fig Baked Oatmeals – Two varieities of tasty whole grain baked oatmeals with sweet and fresh fruit toppings
Fresh & Easy has been making its name for itself with breakfast with more than just grab & go items. Earlier this year the chain introduced first of its kind Wild Oats Marketplace™ cage free eggs delivered to stores within 72 hours of being laid – so fresh they even have a “laid on” date stamped right on the shell. The Wild Oats Large Cage Free Eggs sell for $3.99/dozen.
Since transferring to new ownership in November, Fresh & Easy has reinvigorated the brand and its stores with the aim of being the anytime, anyway, anywhere solution for getting healthy, convenient and affordable food including extended hours of operation – making many stores open 24 hours – bringing convenience and value to more and more shoppers.
About Fresh & Easy
Fresh & Easy operates 167 stores in Arizona, California and Nevada. All of Fresh & Easy's products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. For more information about Fresh & Easy, visit www.freshandeasy.com and follow the company on its journey on Twitter www.twitter.com/freshandeasy and Facebook www.facebook.com/freshandeasy.
Source: Fresh & Easy
