As part of company commitment, third-generation family-owned business Land O’Frost, Lansing, IL, says that it is dedicated to continually improving its product offerings and constantly searching for new products to meet the needs of its consumers, and that extends to its packaging as well. In the early 90s, the packaged lunchmeat company was the first in the distribution category to incorporate resealable packaging into its lineup.
Last summer, Land O’Frost’s further innovated its packaging with the addition of the ZIP-PAK DoubleZip press-to-close solution for its Premium, Deli Shaved, Canadian Bacon, Bistro Favorites, and Sub Sandwich Kit product lines.
Says Land O’Frost vice president of marketing Stephan Williams, “Incorporating the DoubleZip for such a large portion of meat, particularly our one-pound Premium line, was an ideal way to decrease the carbon footprint of our packaging, while reducing food waste. This satisfies our consumers, as they are more concerned with the environmental impact of their purchasing decisions than ever before.”
To read the rest of the story, please go to: Greener Package.
