To support its unique new deli item, Chicken Parmagiana, beginning April 26, Dietz & Watson is offering a lucky winner a chance to Ciao Down in Rome with a trip for two for 6 days and 7 nights in Rome, Italy.
Every so often a food company comes up with an item so unique and so delicious that it simply garners attention. Such is the case with the new Chicken Parmigiana, a service deli item by Philadelphia's Dietz & Watson.
To enter this Facebook-based sweepstakes, consumers that Like Dietz & Watson on Facebook can click the Flavors of Italy tab and fill out the form to enter. There they will find delicious Chicken Parm recipes, a Chicken Parm product/store locator and more. Visitors can enter once each day from April 26 through May 30.
Aside from its taste and uniqueness as a service deli item for slicing, the way the product was developed is an interesting story in and of itself. While Dietz & Watson is a national company with sales in excess of $400 million and distributed in every state, it is still run by the 3rd and 4th generations of the family that started the company in 1939, and R&D and new product development still takes place in a sometimes informal fashion.
In the case of Chicken Parmigiana, too much tomato sauce was ordered for an event in 2010, so instead of letting a few gallons go to waste, the family and people in the lab racked their brains for ideas for a deli product using the leftover sauce. The result was Chicken Parmigiana, and after more than a year perfecting it, it is now available in service delis.
Please email me at sriley@dwdeli.com or call me at (215) 237-8157 for more information on this fun trip to Italy promotion or for more information on this great new product.
Source: Dietz & Watson
