PHILAEDLPHIA – Dietz & Watson is excited to introduce a brand new line of No Antibiotics Ever and organic deli meats, rBST-free (rBST is artificial bovine growth hormone) cheeses and organic beef hot dogs called Originals.
Right now, antibiotic free beef, pork and chicken account for approximately five percent of meat sold in the U.S., by industry estimates, but its share is growing rapidly. For example, sales of ABF chicken items at U.S. retailers rose around 34% last year, according to market-research firm IRI.
“One of the main reasons for our success over the past 75 years has been our ability to not only react to consumer demands, but to anticipate them, so we have been working hard on perfecting the Originals product line for years,” said Lauren Eni, VP of Brand Strategy at Dietz & Watson and great granddaughter of company founder Gottlieb Dietz. “There is a lot of ongoing research into antibiotic use in livestock and its effect on resistant bacteria in humans, but regardless of where the science takes us, there is no question that consumers are interested in ABF and organic products.
"We believe in two things, quality and consumer choice in deli products and the Originals line provides both," Eni added.
Dietz & Watson has always been a pioneer in the deli-products field, especially in the healthy-eating sense. Back in the 70s they introduced their Gourmet Lite line, featuring lower sodium, low fat, low cholesterol turkey breast and deli ham, as well as a no-salt added turkey breast.
“The best part of the Originals line is that they certainly don’t compromise taste,” said Eni. “When my great grandfather talked about quality, the most important aspect of quality was in the raw materials and ingredients, so we want everyone to know that that these products have the same great taste and quality as every product in the Dietz & Watson line and that the only difference is in the raw material.”
No Antibiotics Ever vs. Theraputic Use
Dietz & Watson is keenly aware of the public’s concern about the large scale use of antibiotics in food stock. The company is committed to doing its part to limit the use of antibiotics in animal agriculture. Currently, Dietz & Watson works with responsible supply partners for all of its raw material. The supply is humanely raised on farms without the use of hormones and from partners who limit their use of antibiotics to only at the time of illness. The new Originals line is unique from Dietz & Watson legacy products in that they have partnered with farms that provide raw material that NEVER receive antibiotics – ever. Dietz & Watson is committed to this program and will conduct annual audits of each and every one of its suppliers to ensure they are committed to the “No Antibiotics Ever” standards. The company believes in sustainability and working with suppliers who limit the use of antibiotics, except in the case of humane, therapeutic treatment of illness, however it will also continue to expand the Originals line for consumers who choose to purchase no antibiotic ever food.
The Originals Line
No Antibiotics Ever:
* Honey Maple Ham
* Cotto Ham
* Black Forest Ham
* Applewood Smoked Ham
* Classic Dinner Ham
* Applewood Smoked Turkey Breast
* Oven Roasted Turkey Breast
* Herbed Turkey Breast
* Oven Roasted Chicken Breast
* Angus Roast Beef
* All Beef Frankfurters
Organic:
* Turkey Breast
* Chicken Breast
* All Beef Frankfurters
rBST-Free:
* Baby Swiss
* Yellow Cheddar
* Picante Provolone
So now consumers will have even more choice at the deli if they are looking for No Antibiotics Ever and organic deli items. They can look no further than Dietz & Watson.
ABOUT DIETZ & WATSON
Founded in 1939 by Gottlieb Dietz, Dietz & Watson remains true to the original old-world recipes and Gottlieb’s commitment to “quality above all”. Creating the freshest and leanest beef, ham, pork, turkey breast, and chicken breast, Dietz and Watson’s products are enhanced with all-natural spices and seasonings for increased flavor. In addition to the natural seasonings and spices, all of their products are free of artificial flavors, colors, fillers, extenders and MSG.
Currently headquartered in Philadelphia, Pennsylvania, Dietz & Watson continues their tradition of family and their commitment to expecting the best. Under the lead of Gottlieb Dietz’s daughter, Ruth Dietz Eni (Chairman), Dietz and Watson continues to lead the industry in Premium Deli Meats and Artisan Cheeses.
In addition to the guidance from Ruth Dietz Eni, the company is led by founder Gottlieb Dietz grandchildren, Louis Eni (President and CEO), Chris Eni (COO), Cindy Eni Yingling (CFO) and now the fourth generation, Lauren Eni and Christopher Yingling have joined to company to carry the tradition further. www.DietzAndWatson.com.
Source: Dietz & Watson