Why Costco is getting in the poultry-production business
Bulk-grocery giant Costco wants to put a $5 rotisserie chicken in every pot, so it is building a huge processing plant in Nebraska and linking up with hundreds of new farms to produce the discount poultry. This facility will compete with the likes of Tyson and Perdue, the biggest producers in America’s chicken game, and, according to NPR, will process more than two million chickens per week once it’s up and running.
Costco reportedly sells about 60 million rotisserie chickens every year. In addition to cutting supply costs for the company, this move will help Costco keep rotisserie birds in stock, as other chicken producers are now focusing more on larger specimens that aren’t meant to be sold whole.
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