As consumer perception begins to shift, cheese producers and marketers have an opportunity to highlight the characteristics of cheese that consumers are seeking.
Americans seem to have had a love-hate relationship with cheese. They love the taste, but cheese also has been considered a high-fat, high-sodium food to be enjoyed only in moderation.1 Consumer trends, however, show that Americans’ consumption of cheese has reached a record high.2
Cheese consumption has risen substantially over the past four decades according to the United States Department of Agriculture (USDA).3 The USDA attributes this increase to the rise of cheese-containing convenience and packaged foods, such as frozen pizza, macaroni and cheese, and pre-packaged cheese slices, as well as an increase in Tex-Mex and Italian cuisines, which traditionally feature cheese.4
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