HYANNIS, Mass. — Snacks, pit stops and taking pictures along the way are part of every great road trip, so to start summer off right, Cape Cod® is introducing kettle-cooked potato chip-loving travelers to a crunchy and delicious companion – the #RoadTripChip limited edition bags – sold only in convenience stores through Labor Day.
The bags are available in seven flavors and feature inviting images of famous U.S. landmarks and picturesque destinations to inspire travelers to hit the road and enjoy the ride. Cape Cod is even asking people to snap and share their road trip pictures along the way on Facebook, Instagram and Twitter using #RoadTripChip.
"Lots of people take road trips to Cape Cod in the summer, where there's beautiful scenery, tranquil beaches and the original Cape Cod Factory Tour, which is the number one tourist attraction when it rains," said Rod Troni, Chief Marketing Officer for Snyder's-Lance. "Back home, our chips are a pretty big deal, so we're excited for #RoadTripChip to help spread the love and crunch of Cape Cod kettle-cooked potato chips to people visiting the Cape and other great places this summer."
Each 2.5-ounce limited edition #RoadTripChip bag pairs a Cape Cod kettle-cooked potato chip flavor with a popular destination, including:
– Cape Cod Sea Salt & Vinegar
The Statue of Liberty
– Cape Cod Sweet & Spicy Jalapeno
The Alamo
– Cape Cod Waffle Cut Sea Salt
Golden Gate Bridge
– Cape Cod Waffle Cut Buffalo Cheddar
Niagara Falls
– Cape Cod Sweet Mesquite Barbeque
Campsite
– Cape Sea Salt & Cracked Pepper
Sandy beach
– Cape Cod Original
Boating on a lake
"When taking road trips, convenience stores are popular for travelers to stop, get gas or grab a favorite snack," said Troni. "Cape Cod will join travelers with exciting chips and flavors and interesting destinations to explore on our bags so people can snap and share their trips with us and their friends and family on social media."
About Cape Cod
For 30 years the legendary crunch of Cape Cod® has made the kettle cooked chips a favorite on the Cape and across the United States. The distinctive crunch, flavors and freshness are a welcome discovery for those looking for an authentic snack. Cape Cod® chips are made with natural ingredients and cooked in 100% canola oil with no trans fat or preservatives. Our process of cooking in only small kettle batches may take a little longer, but it offers a more satisfying and fulfilling snack experience. We apply the same care and commitment to quality when making our ready-made Cape Cod Popcorn and Cape Cod tortilla Dipping Shells. Cape Cod® products are available at major retailers across the country. Visit CapeCodChips.com or Facebook.com/CapeCodChips to locate a retailer or to order online.
About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, popcorn, nuts and other snacks. Products are sold under the Snyder's of Hanover®, Lance®, Kettle Brand®, KETTLE® Chips, Cape Cod®, Snack Factory® Pretzel Crisps®, Pop Secret®, Emerald®, Diamond of California®, Late July®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart Snacks™, O-Ke-Doke®, and other brand names along with a number of third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. For more information, visit the Company's corporate web site: www.snyderslance.com. LNCE-G
Source: Snyder's-Lance, Inc.
