In a refrigerated case at a QFC grocery store in Portland, Ore., mashed potatoes and macaroni and cheese bearing the red and white Bob Evans Farms logo await the hands of hungry shoppers.
The side dishes are almost 1,800 miles from the nearest Bob Evans restaurant (in suburban Kansas City, as it happens) and they are selling like, well, hotcakes.
“Most people who grow up here think of Bob Evans and they think sausage,” said Mike Townsley, president of Bob Evans Foods, the company’s prepared-foods division. “We sell more mashed potatoes than sausage.”
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