WASHINGTON – Ayoba-Yo, purveyors of Beef Biltong & Droewors, today announced their expansion into the North Eastern United States through their partnership with Kings Food Market and Balducci’s Food Lover’s Market. The addition of Kings & Balducci’s grows Ayoba-Yo’s footprint from Virginia to New York.
A family owned business, originally selling only in the Mid-Atlantic region, Ayoba-Yo is excited to offer their healthy, traditional South African beef snacks to an expanded market.
Ayoba- Yo believes consumers no longer want to sacrifice taste for nutrition, and the availability of deliciously-healthy snacks like Biltong & Droewors is making it easier for customers to snack on products that better align with their tastes and values.
“We are happy to be able to bring our South African recipe air-dried beef snacks to both South Africans craving a taste of home and quality food lovers along the east coast,” said Co-Owner, Wian van Blommestein. “We admire Kings & Balducci’s commitment to carrying premium products with great taste and believe that our values are well aligned.”
Ayoba-Yo’s Biltong & Droewors is currently available in over 100 stores ranging from small independents like Rodman’s, to Whole Foods locations around the nation’s capital, with additional distribution on the way in the Mid-Atlantic and North East.
For more information on locations, or to order online, visit www.Ayoba-Yo.com
About Ayoba-Yo
Ayoba-Yo is a family owned company that was cooked up in the family’s kitchen a few years after they immigrated to the USA from South Africa. Ayoba-Yo specializes in South African recipe beef snacks called Biltong & Droewors that are sophisticated, delicious and nutritious. Ayoba-Yo uses an air-drying process that their ancestors have been using for over 400 years The unique drying process leaves the beef snacks naturally tender without having to use chemicals or sugar, making Biltong & Droewors some of the very few zero sugar beef snacks on the market. Ayoba-Yo’s products are also free from gluten, soy, MSG and nitrates.
Source: Ayoba-Yo
