Yoplait is mixing an '80s hit, slow-motion technology and a wholesome vibe as it tries to get people to try Plenti, the latest Greek yogurt with added ingredients.
For the nation's No. 2 yogurt seller, owned by General Mills, pairing protein-packed Greek yogurt with ingredients such as whole grain oats, flax and pumpkin seeds is an attempt to stand out in a crowded and growing category.
Greek yogurt, a thicker variety popular overseas for years, continues to grow rapidly in the United States. Chobani, which only sells Greek yogurt products, has been around for less than a decade and already commands 19.1% of the U.S. yogurt market, just behind General Mills with 24.4%, according to data from Euromonitor International. Groupe Danone remains the U.S. leader in the category with a 33.1% share and brands such as Dannon and Activia.
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