MINNEAPOLIS — From learning second languages to writing music to coding, teens today are single-handedly crushing everything life throws at them. That's why when Yoplait® created Go Big™, a new, large yogurt pouch made just for teens, they kept teens involved in every step of the product development process.
This fall, Go Big is taking that commitment one step further, and featuring the stories of real teens in the brand's first advertising campaign. The new campaign highlights the incredible creativity, passion, dedication and drive of teens across the country, and brings their stories to life through the eyes of their mothers, with executions that are inspiring, heartwarming and upbeat.
The campaign debuts this week with a :15 digital spot titled, "Yoplait Go Big – Brianna's Story," which tells the story of Brianna Cabrera from the perspective of her mom, Kimberly. Brianna is a 16-year-old high school student from Chino, Calif. who not only excels in school and on her track team, but also volunteers with special needs students at her school and trains guide dog puppies for the blind. The animated spot follows Brianna throughout her full day. Brianna's mom, Kimberly Cabrera, narrates the spot with her comments on how amazed she is at her teenage daughter. Brianna's story also comes to life on the Go Big Facebook page.
"Go Big was created with teens to fit their active lifestyles. We were continually in awe of everyone we worked with so when we set out to create Go Big's first-ever campaign, it only made sense to take real teen stories and give them a platform to shine," said Betsy Frost, director of marketing for yogurt. "Brianna is a perfect example of how today's teens are single-handedly crushing everything they take on, and we're so excited to keep telling these amazing stories throughout our campaign."
In fact, Go Big believes teens everywhere have amazing stories to tell, which is why now through Nov. 4, the Go Big Amazing Teens Contest* is searching for teens like Brianna who want to share their story with the world. Through an entry form located on Go Big's Facebook page, parents can share a photo of their teen and their amazing, unique story. Up to three teens will be featured in future campaign executions, and receive a cash stipend to help fuel the amazing things they are doing every day.
Inspired by real teens like Brianna, Go Big's portable pouches contain four ounces of yogurt in each individual pouch and are twice the size of Go-GURT tubes. Now available nationwide in the yogurt aisle, Go Big yogurt is packed with flavor from pieces of real fruit, is gluten free, contains no high fructose corn syrup, and has no colors from artificial sources. The new product also features easy to open, "grip-and-rip" packaging that tears effortlessly along a perforated edge to reveal a convenient and mess-free product opening.
The Go Big campaign will also come to life on social, online through content partnerships with Scary Mommy, Café Mom and Linqia and through display and search advertising. To follow the campaign or learn more about Go Big, please visit Facebook.com/YoplaitGoBig or www.yoplait.com.
About General Mills, Inc.
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016 worldwide sales of US $17.6 billion, including the company's US $1.0 billion proportionate share of joint-venture net sales.
* NO PURCHASE NECESSARY. Open only to legal residents of the United States, 18 years of age or older. Submit your entry online. Entries must be received by 11:59 p.m. CT on November 4, 2016. Void where prohibited. See Official Rules for details. Sponsored by General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440. Information collected from entrant is subject to Sponsor's Privacy Policy.
Source: Yoplait
