Yogurt has been around for more than 5,000 years, so you might think there's little opportunity to do anything new with it.
Well, yogurt makers, including the leading U.S. brand, Minnesota-rooted Yoplait, have proven that wrong: Their products are among the most constantly evolving foods in the grocery aisles.
Yogurt already is a big food category, yet it still has lots of room to grow. And successful new products, coupled with new iterations of older lines, are the key to capturing more business.
"The thing about the yogurt category is that it's very well positioned for innovation," said David Browne, a senior analyst at market researcher Mintel International. "It's just a type of food that's really open to a lot of interpretations."
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