NASHVILLE, Tenn. — The World Food Championships announced today the return of Challenge Butter as the Official Butter of the 2014 World Food Championships. Challenge Butter, a leading supermarket brand with a 100-year history of selling quality butter products, will be provided to the 400 plus competitors who are traveling from around the globe to battle it out for a $100,000 grand prize. The 2014 World Food Championships will take place in Downtown Las Vegas, Nov. 12-18.
Only in Las Vegas can food, fame and fortune be combined into one jackpot event. The 2014 World Food Championships will feature the world's best cooks and chefs, pitting "joes" and "pros" on an equal playing field to battle it out for hundreds of thousands of dollars and the coveted title of the World Food Champion. Following a tournament-style format across nine iconic food categories — BBQ, chili, burger, sandwich, recipe, dessert, bacon, pasta and seafood — competitors will battle for their chance to claim the World Food Champion title.
"In the world of culinary competition, there is no substitute for great butter," said Mike McCloud, president of the World Food Championships. "That's why it's only natural for us to partner again with a premium dairy partner like Challenge Butter. We can't wait to see how our competitors use this great ingredient to create winning recipes throughout the championship."
"Challenge is thrilled to be the official butter of the World Food Championships once again," said Tim Anderson, SVP of Retail and Foodservice for Challenge Butter. "We know our butter makes a real difference in recipes and are excited to offer it to competitors to put their best dish forward."
To stay in the World Food Championships chatter, visit www.worldfoodchampionships.com, Facebook.com/WorldFoodChampionships or Twitter (@WorldFoodChamp). Or tune into the new reality TV show about the event, which aired as a six-episode series on A+E's newly branded FYI Network starting in July.
To win your way to Vegas to compete in this year's competition, sign up at Kenmore's cookmore.com. The best entries in the FoodChamp Challenge recipe contests will win free entry to compete at the World Food Championships!
ABOUT CHALLENGE BUTTER
Challenge Butter began one hundred years ago. Today, it is the largest butter brand in the West and is available in 39 states nationwide. Its portfolio of products includes salted and unsalted versions of regular Challenge Butter, whipped, spreadable and European style in addition to flavored spreads. Most recently Challenge introduced a line of cream cheese items. Challenge has not only been a pioneer in the quality in dairy products, but is also responsible for many industry firsts including invention of the first aluminum butter churn, lab sampling of butter and shipping butter in paper rather than wooden crates.Visit Challenge on Facebook at www.Facebook.com/ChallengeButter or at www.ChallengeDairy.com.
ABOUT CHALLENGE DAIRY PRODUCTS, INC.
Challenge Dairy is a wholly owned subsidiary of California Dairies Inc., the second largest dairy cooperative in the United States. Challenge is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Through a long standing history as a manufacturer and distributor, Challenge Dairy Products, Inc has become proficient in providing product offerings in dairy fluids, butter, cheeses, eggs, salad dressings, desserts, ice cream, mayonnaise, oils and more. For more information about Challenge Dairy, its products and services, visit www.ChallengeDairy.com
About the World Food Championships
The World Food Championships features more than 400 competitors seeking food fame and fortune in Las Vegas. The third annual event will invite the champions from the biggest and best food competitions around the world into a single high stakes culinary showdown for hundreds of thousands of dollars. Following a tournament-style format across multiple iconic food categories, including burger, sandwich, barbecue and more, the WFC will culminate with a Final Table faceoff where category champions brave potential elimination in front of a live audience and a discerning panel of culinary celebrities. For more information visit: worldfoodchampionships.com.
Source: World Food Championships
