BROOMFIELD, Colo. – WhiteWave Foods, a leading consumer packaged food and beverage company is the latest to join the How2Recycle Label Program. WhiteWave will be using the label on its North American brands: Silk, So Delicious Dairy Free, Vega, Horizon, Wallaby Organic, Earthbound Farm, International Delight and Land O’Lakes*. WhiteWave Foods joins more than 45 other member companies currently using the How2Recycle label to ensure that consumers receive clear instructions on how to dispose of packaging materials.
“We are excited to welcome WhiteWave Foods to How2Recycle,” said Danielle Peacock, project manager of the Sustainable Packaging Coalition. “WhiteWave consumers can expect to see How2Recycle across a variety of WhiteWave plant-based food and beverage products, coffee creamers, premium dairy products and fresh foods. We are excited for WhiteWave’s strong commitment to on-package recycling labeling.”
WhiteWave’s membership in How2Recycle reinforces the company’s commitment to promoting recycling and consumer education. WhiteWave works from the assumption that every material has a potential end-of-life scenario other than going to a landfill.
“One of the many ways WhiteWave is changing the way the world eats for the better® is through our commitment to sustainability,” says Wendy Behr, SVP, R&D and Sustainability. “We are constantly looking for ways to broaden our commitment to improving sustainability while educating consumers about how to responsibly dispose of our packaging materials. The How2Recycle Label educates consumers about how to further reduce the environmental impact of our products and promote sustainability.”
ABOUT HOW2RECYCLE
The How2Recycle Label is a project of GreenBlue’s Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. GreenBlue® is an environmental nonprofit dedicated to the sustainable use of materials in society. For more information follow us on Twitter @How2Recycle or go to our website at How2Recycle.info.
ABOUT THE WHITEWAVE FOODS COMPANY
The WhiteWave Foods Company is a leading consumer packaged food and beverage company that manufactures, markets, distributes, and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products and organic produce throughout North America and Europe. The Company also holds a 49% ownership interest in a joint venture that manufactures, markets, distributes, and sells branded plant-based beverages in China. WhiteWave is focused on providing consumers with innovative, great-tasting food and beverage choices that meet their increasing desires for nutritious, flavorful, convenient, and responsibly-produced products. The Company’s widely-recognized, leading brands distributed in North America include Silk®, So Delicious® and Vega ® plant-based foods and beverages, International Delight® and LAND O LAKES®* coffee creamers and beverages, Horizon Organic® and Wallaby Organic® premium dairy products and Earthbound Farm® organic salads, fruits and vegetables. Its popular plant-based foods and beverages brands in Europe include Alpro® and Provamel®, and its plant-based beverages in China are sold under the Silk® ZhiPuMoFang® brand. To learn more about WhiteWave, visit www.whitewave.com.
*The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
Source: WhiteWave Foods