Supermarket chain Morrisons has announced the launch of a milk brand retailing at a premium in order to support the UK's dairy farmers.
The move comes amid protests by farmers against low milk prices, and follows a meeting today between Morrisons and farming industry leaders aimed at tackling a situation which sees milk sold in supermarkets for less than the cost of production.
Morrisons corporate services director Martyn Jones told ITV News he believed the move would offer some "practical help" for "hard pressed" dairy farmers:
To read the rest of the story, please go to: ITV
