A Greek style yogurt has acquired a significant share of the U.S. market. The yogurt which is thicker , creamier and healthier than normal yogurt has a 10% share of the U.S. market which is estimated to exceed 5.5 billion dollars. This figure has double digit increases every year. The percentage of Greek yogurt by consumers has risen by 60% over the last decade. The shift that Americans have taken in their diets, regarding fatty foods to foods of high nutritional value, have created a very favorable climate for this product in the U.S. UBS Analyst David Palmer says that Greek style yogurt is so popular because of this change in eating habits and many Americans are now eating yogurt for breakfast instead of cereal.
Last year’s sales rose by 7.8% and the future of these sales seems even more promising. It is noted that the U.S. consumes about 11 kg of yogurt per person per year. Other markets such as France, consume seven times as much.
The Greek food company FAGE has factories in the U.S. since 1990. However the Turkish company Chobani leads the way regarding yogurt in the U.S. Chobani is owned by 38- year- old Turkish businessman Hamdi Ulukaya (photo).
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