File this under “trends that took way too long”: Yogurt is taking a savory turn—at last.
Curious passersby have been crowding around a new shop called Sohha Savory Yogurt in New York City's Chelsea Market. The specialty? Tangy, Middle Eastern-style strained yogurt with seasonings like zaatar (a mix of thyme, sumac and olive oil) or Everything Bagel, made with pine nuts, poppy seeds, sesame, garlic and onion. The company’s slogan: “Yogurt doesn’t have to be sweet."
Sohha’s founder Angela Fout started selling the yogurt—made with hormone-free milk from sustainable farms and no added sugars or preservatives—at farmers’ markets around New York State last summer. At her new Chelsea Market shop, she's serving the yogurt (similar to Lebanese labneh) with the savory toppings in to-go cups or on pita sandwiches, which also come layered with fresh herbs, olives, cucumbers, tomatoes or other local farm-grown ingredients.
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