SAN CLEMENTE, Calif. — The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign and its Spanish-language counterpart Toma Leche, are making the holiday season bright with fun family activities, milk and snacks and the popular El Chavo characters dressed as Los Tres Reyes at retail locations across California beginning Dec. 8 through Dec. 21 and from Jan. 4 to Día de Los Reyes ("Kings Day") on Jan. 6.
At participating retail locations, grocery shoppers preparing for the holidays will be able to enjoy a quick snack paired with milk at Toma Leche sampling stations, and partake in celebratory holiday activities including arts and crafts and a Rosca Spin Wheel for a chance to win prizes including Toma Leche and El Chavo tote bags, notebooks and more.
As a special treat, consumers are invited to take festive holiday pictures together with life-size characters from El Chavo inside a large snow globe at the following locations:
- The Children's Lane Christmas Parade at South Gate Park, 4941 Tweedy Blvd. on Sun., Dec. 10 from 12 p.m.-5 p.m.
- Vallarta Supermarket, 1951 W. Clinton Ave., Fresno, Fri., on Dec. 15 from 12 p.m.-4 p.m.
- Vallarta Supermarket, 3425 Whittier Blvd., Los Angeles, Fri., Dec. 22 from 12 p.m.-4 p.m.
- Superior, 7300 Atlantic Ave, Cudahy, Fri., Jan. 5, from 12 p.m.-4 p.m.
- El Super, 4421 University Ave., San Diego, Sat., Jan. 6 from 12 p.m.- 4 p.m., which will feature a special milk plus rosca de reyes pairing in honor of the Día de Los Reyes holiday.
"The holidays are a special time that connect family and friends through our cultural traditions, meals and celebrations," said Steve James, executive director, California Milk Processor Board. "And whether it's at the center of the holiday table or paired with a delicious snack, the holidays are always better with milk."
Additionally, customers at more than 120 Vallarta Supermarkets, El Super, Northgate, Arteaga's and La Preciosa retail locations throughout California, including Los Angeles, Bakersfield, Fresno, San Diego, San Francisco, Salinas and Sacramento, will be treated to a holiday snack paired with a glass of milk while they shop for holiday meal essentials. Those who purchase milk in-store will receive a free El Chavo/Toma Leche branded lunchbox as their gift with purchase.
The most-watched show on Mexican television, El Chavo was known as a courageous kid in and out of trouble, who entertained generations of fans across Latin America. Millions of viewers who have embraced the character for his wholesome, pure authenticity and innocence still watch the animated version and reruns in Latin America and on Spanish-language networks in the United States.
For a complete list of events, dates and participating retailers across California, visit www.tomaleche.com and www.tuinnerchavo.com., follow Toma Leche via social media on Facebook, Twitter and Instagram @tomaleche.
About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of "got milk?" is over 90% nationally and it is considered one of the most important and successful campaigns in history. The "got milk?" trademark is a federally registered trademark and service mark that was licensed by the National Dairy Board in 1995 for use in its advertising, including their long-running "Milk Mustache" campaign. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The "toma leche" (Drink Milk) campaign replaced it in 2006 in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and is an instrumentality of the California Department of Food and Agriculture.
About Grupo Chespirito
Grupo Chespirito (GCH) is the team responsible for preserving and leading Roberto Gómez Bolaños' – aka Chespirito- legacy to the new generations, including his most famous characters: 'El Chavo del Ocho' and 'El Chapulín Colorado'. GCH is also responsible for developing new projects and initiatives to generate new contents to all ages Chespirito fans worldwide such as a social media strategy for a 14+ million fan-community.
Source: The California Milk Processor Board
