Thirst For Milk Wanes As Other Drinks Muscle In

Got almond milk?

More and more consumers do. They’ve also got soy milk, coconut milk, flax milk and all sorts of trendy juices and bottled waters. But good old milk — the moo kind — keeps fading from grocery lists.

Milk’s rate of decline in 2011 and 2012 was the highest in more than a decade, though per capita consumption has been falling for years and dropped 25 percent from 1975 through 2012, according to federal data.

Milk drinking by both kids and adults has particularly declined during prime time: meals. The tall, cool glass of milk with a sandwich at lunch or a burger at dinner is increasingly an anachronism

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