In the U.S., the marketing opportunity for high protein-containing products is large and growing. It is a notable trend with broad-reaching appeal.
Nearly six out of 10 Americans consider the protein content when buying packaged food or beverages, according to a 2012 survey from the International Food Information Council. More and more, consumers understand its power:
88% recognize protein helps build muscle,
60% agree it creates a feeling of fullness, and
60% indicate a diet high in protein may support weight loss.
So, where is this trend heading and where does dairy fit in?
To read the rest of the story, please go to: Dairy Minded / Innovation Center for U.S. Dairy
