SEATTLE — It’s a cult favourite in the U.S., and now The Greek Gods Yogurt has hit B.C. to open arms and clutched spoons. Partners Basel Nassar, Sotirios Tselios and Stephanos Margaritis proudly announce the launch of their popular Greek style yogurt, made in B.C. for the Canadian market. Just on the shelves at better supermarkets across the province, the 100 percent certified organic, hormone-free yogurt is found in 650-gram containers in Plain and Honey varieties, retailing at $5.49-5.99 CAD. Look for great introductory specials!
The Greek Gods’ traditional Greek yogurts contain only quality ingredients including whole rBST/rBGH-free milk, natural flavours, five live and active cultures including probiotics for healthful living, and a very thick and creamy consistency. The yogurt is gluten-free.
Although Canada has many mass market yogurt brands, Greek yogurt is still relatively unique on grocery shelves. It is a rich, higher-milk-fat, higher-protein food that uses a special incubation process to give it a much thicker consistency compared to mass market yogurts. The process also allows its five live and active cultures including probiotics to incubate to optimum levels. Greek yogurt often does double duty in sweet and savoury dishes.
When the partners launched their business in the U.S. in 2003, the “three Greek Gods” worked diligently to educate retailers about Greek yogurt; what resulted was a breakout success and cult following for their yogurt. They predict the same will happen in British Columbia. Basel Nassar, managing partner of 3 Greek Gods LLC, cites SPINS data which puts The Greek Gods Yogurt brand among the top performing natural foods brands in its competitive set.
In just two weeks since of manufacturing in B.C., orders into stores and sales have already proved rigorous. The company anticipates expansion throughout Canada as demand grows.
“Consumers throughout North America are hungry for a yogurt that has full flavour and functional health benefits; Greek style yogurt has been around for centuries but within just the past three years its demand has exponentially grown,” Nassar said.
The Greek Gods was recently named by industry researcher Mintel as one of the top-performing small “other” brands driving growth in the yogurt market and chipping away at market share from big brands.
Find The Greek Gods Yogurt throughout B.C. supermarkets including Whole Foods Market, Capers Community Market, Choices, Stong’s Market, Famous Foods, Meinhardt Fine Foods, and Budget Brands. Can’t find it? Request it from your supermarket. Learn more about the brand at http://greekgodsyogurt.com; follow us on Twitter at http://twitter.com/TheGreekGods.
Source: The Greek Gods
