Right now is a good time to be cornering the egg market.
Americans have a growing national appetite for nutritionally enhanced organic eggs and are forsaking cold cereal and yogurt in favor of picking up a hot egg breakfast at traditional lunch stops like Taco Bell and Subway. And the egg aisle is a must stop for shoppers at dominant food retailers Walmart and Sam’s Club.
Overall U.S. consumption numbers have climbed just slightly since 2010, growing from 2.519 billion dozen to 2.547 billion dozen in 2013. But the percentage of “heavy egg” eaters grew from 38 percent to 45 percent from 2009 to 2013, a rise that accounts for the decline in “light” consumers of eggs from 32 percent to 21 percent, the American Egg Board reports.
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