A new report on Greek Style Yogurt Innovation from specialist food and drink consultancy Zenith International has highlighted 6 key themes driving new product development worldwide – functionality, on the go, ingredients, occasions, packaging and cross-category extension.
Over 60 in-depth product profiles contain images as well as a detailed product overview, description of the innovation and current use in the market. These are categorised under 11 headings – low calorie, line extension, limited edition, new entrant, children, indulgent, organic, packaging, drinkable, category crossover and frozen.
“Global production of Greek style yogurt has grown substantially, with Europe and America now the major consumer markets,” commented Zenith Chairman Richard Hall. “In the United States, Greek style yogurt sales soared to over $1,500 million in 2013.”
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