Reinventing a business is often the key to its survival. Markets plummet. Prices go up. Demand goes down. Consumers change. Moving forward often means taking risks, venturing into the unknown and hoping that something, somewhere, will work out in the end.
For Leroy and Barb Shatto that need for reinvention came more than a dozen years ago when the dairy farm that had been in Barb's family for generations faced an uncertain future.
"Milk prices were at a low and the feed and other costs were so high it was hard to make it," Barb says. Other dairy farmers had or were thinking about quitting, giving up on the farms that had supplied milk to dairy cooperatives for decades.
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