Iowa Gov. Kim Reynolds signed a bill into law Wednesday that bans the “misbranding” of lab-grown and plant-based meat and egg alternatives.
Starting July 1, lab-grown and plant-based imitation meat and egg products sold in Iowa stores will have to be labeled with words like “fake,” “lab-grown,” “meatless,” “imitation,” or “vegan.”
The labeling requirements also apply to meat alternatives made with insect protein.
Reynolds signed the law at a farm in Ladora.
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