DUBLIN — Research and Markets has announced the addition of Canadean Ltd's new report "Understanding consumer trends and drivers of behavior in the US Dairy Food market" to their offering.
US women on average have a higher number of Dairy Food occasions per year than men and can be targeted by products that allow them to meet their health needs specifically ones that meet lifestyle needs such as motherhood (products that are calcium-enriched for all the family) and working outside of the home (on-the-go Dairy products).
The Yogurt category is expected to record the largest growth over 2013-2018 at a CAGR of over 4% driven by its healthy halo positioning as offering multiple nutritional benefits to the consumer and the increasing popularity of Greek Yogurt. Yogurt is seen as a healthy source of lean protein minerals live and active cultures essential fatty acids
To read the rest of the story, please go to: Research and Markets
