DALLAS — A robust digital and social marketing effort by the Launch Agency team on behalf of client Promised Land Dairy was initiated this month. The line of super-premium (and super delicious) milk is showcased in a Facebook brand Page, a new and improved website, regional banner ad campaign, and a radio campaign in the dairy's home state of Texas.
Promised Land Dairy, a subsidiary of Borden Dairy Brands, is a premium fluid milk brand made exclusively from Jersey cow milk. Jersey milk is naturally rich, creamy, and higher in protein and calcium than milk from Holsteins. Promised Land Dairy produces all-natural Jersey milk in a variety of unique flavors such as Creamy Dreamy Orange and Midnight Chocolate as well as whole, reduced fat, and nonfat white milk. The brand is distributed primarily in the Southern U.S. in grocery stores including Albertsons, Harris Teeter, HEB, Homeland, Kroger, Randalls/Tom Thumb, Valero Corner Stores, Walmart, and Whole Foods.
Launch Agency created the Facebook fan Page for Promised Land Dairy in May of this year. The Facebook Page features a variety of custom content, such as a Product Request slip which consumers can print and give to their local grocery manager to encourage increased Promised Land Dairy distribution. Facebook growth and fan interaction rates remain steady, with over 21,000 fans of the page in less than three months.
The new website features Promised Land Milk in a "farm-fresh" setting with helpful features such as a "Find Us" retail locator map and a full roster of their delicious flavors. Promised Land consumers can now register for a monthly MooMail e-newsletter, to stay up on the latest Promised Land news and info. Online banner ads featuring Promised Land's "Heavenly taste that just comes naturally" are running in select states, powered by RocketFuel's ad network.
The radio campaign features cowboy, poet, NPR commentator, and former large animal veterinarian, Baxter Black telling the Promised Land story in his own inimitable style.
Launch is a brand insight, creative and digital agency founded in 2003 by partners Michael Boone, Diane Seimetz and David Wilgus. The Dallas-area advertising agency is a nationally-recognized expert in competitively positioning and marketing fast-growth and mature companies. Current clients include Sam's Club, Park Place Dealerships, smart USA, Frito-Lay, Children's Advocacy Center of Collin County and others. Contact: Alexandra Watson, 1-972-818-4100 x107
Source: Launch
