A U.S. district court judge has granted preliminary injunctions to both Dannon and General Mills restraining Chobani from disseminating its recent ads criticizing Dannon Light & Fit Greek and General Mills' Yoplait Greek 100.
In response, Chobani told the press that it had already stopped running the ads in question (which had been launched in early January), and issued a release saying that while it awaits the trial, it will "continue its mission to call on food makers to use only natural ingredients" and "provide consumers with more information about natural ingredients versus artificial ingredients."
In his rulings on Jan. 29, U.S. District Judge David Hurd said that Chobani "is free to continue to spread its message about the value of selecting natural ingredients," but that Chobani is not free to disseminate false messages, including that Dannon's or General Mills's products are unsafe because they respectively contain the sweetener sucralose and the preservative potassium sorbate.
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