Prairie Farms Unwraps New 'Party On! Give On!' Holiday Campaign

Carlinville, IL  – ‘Tis the season for entertaining and Prairie Farms wants their customers to Party On! Give On!  Through the end of the year, holiday revelers can enter the online contest daily for weekly prize packages filled with hundreds of free coupons for a variety of dairy products that will help get the party going. With this campaign, Prairie Farms is also giving back to charities enrolled in its Our Caps, Your Cause program. Each week the top 12 charities, determined by the highest number of votes from contest entries, will receive 1,000 cap credits – that’s $50 for each charity. On December 31st, one lucky person will win the Grand Prize Package consisting of $1,000 cash, $300 towards Prairie Farms products and $1,000 cash to their selected Our Caps, Your Cause charity!

Just in time for the holiday rush, Prairie Farms is also offering time saving entertaining solutions, including new cooking videos and recipes from Chef Rob! These videos walk viewers through recipes covering sauces, holiday drinks, and easy desserts. Prairie Farms will be highlighting new recipes that utilize their products, such as butter, whipping cream, sour cream, ice cream, egg nog and specialty milk flavors – including Snickerdoodle, Red Velvet, Chocolate Mint and Pumpkin Spice, for easy holiday cooking and offering valuable coupons throughout the campaign on their website.

"Party On! Give On!  is about sharing the fun of the holiday season with our customers and giving back to our communities by donating to local non-profit organizations through our charitable giving program, Our Caps, Your Cause," said Rebecca Leinenbach, Vice President of Marketing, Prairie Farms Dairy. "We would also like to remind customers that our award-winning dairy products start with the high-quality milk provided to us by over 700 farm families. This is a great time to give thanks to them for working hard to care for their animals and the land so Prairie Farms can produce and deliver fresh, wholesome and nutritious dairy products every day of the year.”

The Party On! Give On! campaign is being promoted through digital advertising, in-store point of sale and product displays and social media channels Facebook, Twitter, Instagram, and Pinterest. Participants can earn extra entries just by posting a photo of them enjoying their favorite Prairie Farms products with #partyongiveon. Full details of the promotion can be found at: www.prairiefarms.com/partyon.aspx

About Prairie Farms Dairy

Headquartered in Carlinville, Ill., Prairie Farms Dairy Inc. represents over 700 farm families and is one of the largest and most successful farmer-owned dairy cooperatives in the Midwest – with annual sales of nearly $3 billion, 5,700 employees, 35 manufacturing plants and over 100 distribution facilities throughout the Midwest and South. Founded in 1938, Prairie Farms has manufactured and delivered quality dairy products from farm to family for over 75 years; achieved through a commitment from our farm families to producing the highest quality milk available – without the use of artificial growth hormones. Prairie Farms product portfolio includes a complete line of fluid milk products, cottage cheese, sour cream and dips, yogurt, half and half, whipping cream, juice and juice drinks, ice cream and novelties. Prairie Farms distribution footprint covers over 30 percent of the United States; products are available in grocery chains, mass merchandisers, club stores, convenience stores, dollar stores, drug stores, schools, food service outlets and warehouse distribution centers. Prairie Farms charitable giving program, Our Caps, Your Cause, supports a variety of non-profit organizations.

Source: Prairie Farms Dairy