ST. LOUIS, MO. — Prairie Farms Dairy, today announced that Lactose Free Vanilla Almond Milk has been added to its lineup of high quality dairy products. Recognizing that many lactose intolerant consumers have stopped drinking real milk, and instead are consuming non-dairy alternative beverages – including almond and soy, Prairie Farms Lactose Free Almond Milk offers a unique solution to bring consumers back into the category.
Prairie Farms Lactose Free Vanilla Almond Milk is real milk, just without the lactose. The product is fat free, ultra-pasteurized, comes from cows not treated with artificial growth hormones, and contains the same nine essential nutrients as regular milk with a hint of vanilla and almond flavors and only 80 calories per one cup serving.
The lithography printing process on the half gallon paperboard cartons produces realistic images and easy to read text. The carton graphics effectively communicate that the product is 100% Real Milk and Lactose Free; over 80% of the half gallon carton is made from paper, all from trees from responsibly managed forests.
“Our new Lactose Free Vanilla Almond Milk enhances our lineup of Lactose Free Milks that were introduced in February,” said Rebecca Leinenbach, Sales Program Director for Prairie Farms Dairy. “We believe this new flavor innovation will appeal to consumers who have stopped drinking real milk due to lactose intolerance and we’re proud to fill this niche in the marketplace.”
Beginning April 10th, Prairie Farms Lactose Free Vanilla Almond Milk will be available at retail outlets throughout the Midwest. Other milk products in the half gallon lactose free lineup include: Whole Milk, 2% Reduced Fat Milk, Fat Free Milk and Fat Free Milk with Calcium.
About Prairie Farms Dairy
Headquartered in Carlinville, Ill., Prairie Farms Dairy Inc. is a farmer-owned dairy cooperative. Founded in 1938, Prairie Farms manufactures and distributes a complete line of fluid milk and dairy products throughout the Midwest to retail outlets, schools and food service outlets. www.prairiefarms.com
Source: Prairie Farms Dairy
