GUELPH, ONTARIO – Organic Meadow, Canada's oldest organic dairy co-operative and leading organic dairy brand, announced today it will be the exclusive dairy sponsor for Canada's National Organic Week, from September 20-28, 2014.
"Over the past 25 years our co-operative members have dedicated themselves to be champions of the organic movement, not only for our co-operative, but for the good of the entire organic sector," says Don Rees, CEO, Organic Meadow. "They were the true pioneers and this legacy of authenticity and commitment to organics is in our DNA. We continue to hold this core to our company values and we always will. That is why partnering with Organic Week is a natural fit for us."
Organic Meadow will be celebrating Canada's National Organic Week throughout the entire month of September with a multifaceted campaign including print advertisements, organic farm tours, farmer social media takeovers and a series of in-store demonstrations at select retail partners including Organic Garage, Nature's Emporium, The Big Carrot and Whole Foods Markets. The campaign is a continuation of Organic Meadow's yearlong celebrations for its 25th anniversary.
In its fifth year, Canada's National Organic Week is the country's largest annual celebration of organic food and sustainable agriculture. A collaboration of the Canada Organic Trade Association (COTA), the Canadian Health Food Association (CHFA) and the Canadian Organic Growers (COG), Organic Week provides a national platform to strengthen education and engagement around the growing organic sector.
For more information about Organic Meadow's 25-year legacy and a history of the co-operative, visit www.organicmeadow.com.
About Organic Meadow
Organic Meadow is Canada's oldest co-operative of organic farmers and one of the nation's leading organic dairy brands. Organized in 1989 around a farm kitchen table, it represents over 100 family farms across Ontario. Organic Meadow offers a complete line of organic dairy products including organic milk, cheese, butter, cream, eggs, yogurt and ice cream, which are sold in retail stores across the country. For more information and to learn about Organic Meadow's 25 years of sustainable agriculture as it celebrates its anniversary in 2014, visit www.organicmeadow.com. Organic Meadow is also on Twitter @OrganicMeadow and Facebook www.facebook.com/OrganicMeadow.
Source: Organic Meadow
