Noosa Launches 'Noosa Blooms For Bees' Program

BELLVUE, COLO. – noosa yoghurt announces noosa Blooms for Bees a long-term commitment to support honey bees through an alliance through Bee Friendly Farming, a program that provides guidelines for farmers and growers interested in promoting pollinator health on their land?. This multi-year investment will help expand Bee Friendly Farming, a program of the Pollinator Partnership (P2), created to help pollinators thrive in agricultural landscapes.

Honey bees are valuable to the nation’s crops and economics, contributing approximately $24 billion to the U.S. economy each year.  According to the U.S. Department of Agriculture, colony collapse disorder has decreased the total number of managed honey bee colonies from about 5 million in the 1940s to about 2.66 million today, with bees continuing to die out due to a combination of pesticide misuse, mites, loss of habitat and other nutritional and health problems. 

Noosa Blooms for Bees is a multi-year program dedicated to creating new bee buffer zones— small plots of land dedicated to honey bee health.  Starting with a donation of $30,000, noosa Blooms for Bees will create new bee buffers in Colorado – including one at the noosa farm HQ in Bellvue, CO.  A consumer cause marketing program is planned for 2017 and it will be supported, on-pack, at retail, targeted advertising and through PR. 

"Honey bees play a vital role in agriculture, and no one knows that better than noosa and their farmers which is why we are thrilled to partner with them in creating much needed honey bee habitat," Kelly Rourke, Program Manager, Bee Friendly Farming.

All of noosa’s 23 flavors (except plain noosa) are infused with wildflower honey, giving it the perfect balance of sweet and tart that balances with the yoghurt’s thick, velvety texture.

“Wildflower honey is a key ingredient that makes noosa so special and delicious,” said noosa co-founder Koel Thomae. “We’re dedicated to sourcing high-quality American honey, so protecting honey bees in Colorado and beyond is our mission and an important part of our DNA.”

To further celebrate National Honey Month, the brand is also erecting an 18×18-foot, high-impact billboard in downtown Denver (at 14th Street and Arapahoe Street), made of more than 3,200 noosa lids. In addition, the brand’s yoghurt foils will feature a variety of 12 honey bee-inspired messages to help spread the buzz about upcoming honey bee activities. In addition, noosa will donate $5,000 to  Beeyond the Hive, the brand’s family-owned Colorado honey supplier. This donation will fund a honeybee research initiative through the organization’s relationship with Colorado State University

“Noosa is a valued partner and this investment will help us fund essential research around bee nutrition through our relationship with Colorado State University,” Jacy Johnston Eylar, fourth-generation beekeeper and owner of Beeyond the Hive. “We’re grateful that noosa shares our passion for helping honey bees thrive.”

To learn more about noosa, visit www.noosayoghurt.com.

About noosa

noosa was founded in 2009 by an Aussie expat and a Colorado dairy farmer who set out to bring the best tasting yoghurt to the U.S. noosa yoghurts are all-natural, gluten-free, probiotic, and made with whole milk on a family farm in Bellvue, Co. noosa is currently available in a variety of unique flavors and sizes, ranging from 4-oz. 4-packs to the 24-oz. sizes in more than 25,000 grocery stores nationwide, including Kroger, Target, Whole Foods Markets and Safeway. For more information, please visit www.noosayoghurt.com.

About the Pollinator Partnership and Bee Friendly Farming

For over 20 years the non-profit Pollinator Partnership has been dedicated exclusively to the health, protection, and conservation of all pollinating animals. P2’s actions for pollinators include education, conservation, restoration, policy, and research. One signature program is Bee Friendly Farming which recognizes certified farms that verify the establishment of best management practices including integrated pest management to provide forage and feeding resources for bees on agricultural landscapes.  See www.pollinator.org.

About Beeyond the Hive

Beeyond the Hive is a family owned business established in 1908 and we are the oldest beekeeping family here in Colorado. We strive to raise healthy hives who provide the highest quality of raw honey to our customers. We offer a variety of products that all derive from our hives and sell them online or wholesale. For a sweet experience visit www.beeyondthehive.com for more information.

Source: noosa