Comedian, actress provides up-close look of modern dairy farming for Roku.
ROSEMONT, Ill. – Get ready for a fish-out-of-water journey into the world of dairy farming with Emmy-nominated sketch comedian and actress Vanessa Bayer. Brought to you by U.S. dairy farmers, processors and importers, “Dairy Diaries” premieres on April 22 exclusively on the Roku Channel in the U.S. and takes viewers behind the scenes at Beck Farms, a fourth-generation dairy in upstate New York.
Dairy Diaries follows Bayer as she is thrust into the unfamiliar world of dairy farming at Beck Farms. Through Bayer’s experiences, viewers get an up-close look at the realities of modern dairy farming and the innovative sustainability and animal care practices shaping the industry’s future. From the journey of milk from farm to fridge to the role of dairy in fostering a healthier, more sustainable world, Dairy Diaries delivers laughs and an enlightening exploration of today’s modern dairy farm.
“As someone who consumes more dairy, and specifically cheese, than I’d like to admit, I wanted to learn about how milk gets from the farm to the store,” Bayer said. “I was particularly interested to hear how the industry is working to become more sustainable because obviously, we all gotta get moo-ving in that department! While I didn’t get as much free ice cream as I had hoped, I learned a lot, and I think the audience will as well.”
U.S. dairy is committed to leading innovations in new products, technologies and on-farm practices that will contribute to healthier people, planet and animals. Dairies such as Beck Farms have implemented closed-loop circular processes, using their cows’ manure to grow their feed on-farm, which reduces carbon emissions and helps ensure a legacy of sustainability for future generations. Thanks to increasingly modern and innovative dairy farming practices, the environmental impact of producing a gallon of milk has shrunk significantly, requiring 30% less water, 21% less land, and a 19% smaller carbon footprint than it did in 2007.
“We loved sharing our farm with Vanessa and are excited to share it with the world,” says Tyler Beck, owner of Beck Farms. “We hope Dairy Diaries shows the great pride we take in our responsibility to nourish families with delicious dairy foods. So while it may seem odd to some, we wouldn’t give up the 3:30 a.m. wake-ups for anything.”
Throughout Dairy Diaries, viewers also will have an opportunity to meet other experts who contribute to life on the dairy farm, including Dr. Joe McFadden, associate professor of dairy cattle biology at Cornell University, and Dr. Laura Brown, a veterinarian.
Dr. McFadden explains the innovative research he is shepherding to optimize feed, such as including seaweed in cows’ diets, which may help reduce their methane emissions by up to 90%. Dr. Brown details the many ways she helps keep cows and calves healthy with weekly visits to Beck Farms.
Dairy Diaries will be available to stream for free on a Roku device, the Roku mobile app, therokuchannel.com, plus Samsung Smart TV, Amazon Fire TV and Google TV.
To learn more about the dairy checkoff, visit www.usdairy.com.
Dairy Management Inc.™
(DMI) is funded by America’s more than 26,000 dairy farmers, as well as dairy importers. Created to help increase sales and demand for dairy products, DMI and its related organizations work to increase demand for dairy through research, education and innovation, and to maintain confidence in dairy foods, farms and businesses. DMI manages National Dairy Council and the American Dairy Association and founded the U.S. Dairy Export Council and Innovation Center for U.S. Dairy.
