New York Dairy Business Has New View Of Marketing

WESTTOWN — A dairyman and partners have launched the first on-farm milk-processing plant Orange County has seen since the 1990s.

The usual ways for farmers to market their milk are to sell directly to a wholesaler, or form a cooperative with other farmers and negotiate a group price from the processor.

Farmer Michael O'Dell and his partners, Rose and Lee Hubbert, think they've found a better way. They eliminate middlemen by processing milk in a new building on the O'Dell farm, then selling it locally. There are also plans to give New York City farm-to-table enthusiasts a taste at the city's Greenmarkets.

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