PLYMOUTH, Wis. — To make it easier to choose a wholesome snack, Sargento is introducing Fridge Packs — easy-to-see, stand-up packs of individually wrapped cheese snacks. Fridge Packs keep cheese snacks normally stored in a refrigerator drawer visible, organized and easily accessible in the fridge. And according to the National Healthy Snack Survey sponsored by Sargento Foods, Inc., that’s exactly what Americans want to help them choose healthier snacks.
According to the survey, 75 percent of consumers consider quite a few to all of their snack choices unhealthy. That’s often because they’re grabbing what they see first, even if it’s not a healthy option, and fridge location matters in that choice. Half of consumers say they’re encouraged to eat healthier by being able to easily spot a healthy snack in their refrigerator. In fact, four in ten survey respondents report that if they can’t easily find a healthy snack, they just give up and grab whatever they can find — even if it’s unhealthy.
“We know many consumers snack impulsively, and that many don’t take the time to search through the refrigerator for a healthy option,” says Erin Price, Sargento Senior Marketing Manager. “With Sargento Fridge Packs, we are helping consumers choose a wholesome and flavorful snack that they can easily see, grab and go.”
Sargento Fridge Packs contain the same never processed, natural cheese found in all Sargento products and are available in three popular varieties — String Cheese, Light String Cheese and Colby-Jack.
Additional findings from Sargento’s snack survey include:
•Nearly 75 percent of women feel guilty about what they choose when snacking.
•Convenience matters. Half of Americans say it’s important to have a snack that is easy to eat on the go and two-thirds say they want a snack that needs little or no preparation time.
•Nearly half of consumers say their primary reason for snacking throughout the day is because they are hungry and need something to get them to their next meal.
•Among Americans who say it’s important that snacks are easy to grab in the refrigerator, more than one-third (38 percent) say they usually end up grabbing a less healthy choice.
Sargento Fridge Packs are found in the refrigerated cheese section of major grocery retailers in the Southeast for a suggested retail price of $6.99 for 18 snacks.
For information on Sargento products, please visit www.Sargento.com.
About the Healthy Snack Survey
The Healthy Snack Survey was conducted on behalf of Sargento Foods, Inc in January 2009 and August 2010. The survey interviewed nationally representative samples of adults, ages 18 and over. The data was weighted by demographic variables, according to the U.S. Census Bureau, to ensure the sample reflects the demographic profile of this population. The margin of error for the overall study is +/- 3% at the 95% confidence level and is higher for subgroups.
About Sargento Foods Inc.
Sargento Foods Inc. has demonstrated its passion for cheese and cheese-based meal solutions throughout its history. Founded in 1953 in Plymouth, Wis., Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients, sauces and other culinary solutions. Sargento is owned and operated by the Gentine family, and has net sales of more than $900 million. For more information, please visit www.sargento.com.
Source: Sargento Foods Inc.
