What’s one way to get millennials to eat more milk and cheese? Create 52 recipes for the classic dish, mac and cheese.
Last November, Natrel took up a challenge to create a macaroni and cheese dish with a different theme every week for an entire year. The recipes feature Natrel dairy products including lactose-free milk and organic milk, and various cheeses from parent company Agropur. The recipes are featured on an online content hub.
“Milk consumption has been declining for the past 20 years and we always try, as a brand, to bring back people to dairy consumption,” said Stéphane Renauld, national marketing director at Natrel.
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