At a new haunt in Montreal’s trendy Griffintown neighbourhood, lights that look like white droplets hang from the ceiling and customers can sit in booths designed to look like milk cartons.
Coffee chain Java u and milk brand Natrel are hoping that the concept café, part of a new partnership between the two companies, will prove a success – drawing in coffee drinkers with a novel experience, and persuading people to drink more milk in the process.
The Natrel Milk Bar by Java u so far exists in one location, which opened last week. But the early feedback has been so positive, the partners are now considering locations in Toronto and Vancouver.
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