About a year ago, a recruiter contacted Gerard Meyer of Princeton to explore his interest in developing a U.S. brand for Tnuva, the largest Israeli food company. Meyer already had experience with Israeli companies — he built the U.S. business of SodaStream, which sells seltzer makers and has an annual revenue of $200 million.
The 90-year-old Tnuva still had much of its yearly $2 billion revenue coming from Israel, and, Meyer said, “they decided they wanted to spread their wings to grow.”
Together, Tnuva and Meyer determined that cottage cheese, which they saw as a neglected category in the U.S. dairy market, should be their focus.
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