NEW YORK – As Americans continue turning away from milk, an industry group is pushing back at milk critics with a social media campaign trumpeting the benefits of milk. The association said it needs to act because attitudes about milk are deteriorating more rapidly, with vegan groups, non-dairy competitors and other perceived enemies getting louder online.
Julia Kadison, CEO of Milk Processor Education Program, which represents milk companies, said the breaking point came last year when the British Medical Journal published a study suggesting drinking lots of milk could lead to earlier deaths and higher incidents of fractures. Even though the study urged a cautious interpretation of its findings, it prompted a wave of posts online about the dangers of drinking milk.
"I said, 'That's enough.' We can't have these headlines that 'Milk Can Kill You' and not stand up for the truth," Kadison said.
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