Kraft Foods Inc. is going Greek. The company's Athenos brand is launching a line of Greek yogurt to capitalize on the growing popularity of the food.
Greek yogurt — which is slightly more tart and thicker than traditional yogurt due to the ingredients and straining process — is high in protein and low in fat. This has caught on with the growing health concerns of shoppers.
Research group IbisWorld said sales of Greek yogurt have grown sharply recently and now account for about 15 percent of the $4 billion yogurt market in the U.S.
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