Kerrygold has launched a global advertising campaign as part of a “major expansion drive” for food exports.
A digital campaign called “a true taste of Kerrygold” has been launched to promote Ireland’s grass-fed family farming system and will be rolled out across the UK, the US, Germany and Ireland.
A household name in the Republic, the butter brand established in 1962 has grown to be the market leader in Germany – where it sells faster than any other food brand – and the number-two butter brand in the US. Both the German and US markets performed well in 2017, the latest year for which figures are available, reporting double-digit volume growth. Some 34 new product launches in the Kerrygold range form part of Ornua’s strategy to build it into a €1 billion global dairy brand “in the coming years”.
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