LONDONDERRY, N.H. — Stonyfield, the leading organic yogurt maker, is launching its latest innovation to the yogurt aisle with an exclamation. Oh My Yog! is made with organic whole milk and fruit, and comes in a completely unique three-layer format – fruit on the bottom, honey-infused yogurt in the middle and a decadent layer of cream on top – for an everyday indulgence made better because it's organic.
"Whole milk is part of the growing food trend of healthy fat making a comeback. Not only is it incredibly delicious – you really can't beat a layer of cream on top of your yogurt – it's also recognized as a more wholesome kind of real food," shared Ben Angeloni, VP of Marketing for Stonyfield. "We have fans ask us for full fat yogurt every single day, and we're excited to deliver something exceptional with Oh My Yog!"
Oh My Yog!, now available in select retailers nationwide, is easy to recognize in the yogurt aisle thanks to its colorfully striped Y&R Spain designed packaging that was inspired by the three layers inside. "Everything about Oh My Yog! – from its name to its distinctive, striped packaging – reflects the experience you have when you're eating it. It's all about enjoying beautiful layers of a really delicious food," said Angeloni.
Oh My Yog! comes in 6 decadent 6-oz varieties for the suggested retail price of $1.59: Madagascar Vanilla Bean, Wild Quebec Blueberry, Pacific Coast Strawberry, Gingered Pear, Apple Cinnamon, and Orange Cranberry.
Celebrating artisanal-style yogurt with art
Because organic cream top yogurt is a delicate food to produce, it takes an artist's touch to make each cup perfectly, and each three-layer bite is like a work of art. As part of the launch of Oh My Yog!, Stonyfield is getting artsy and taking to the streets and stages of Austin during South By South West, sponsoring an outdoor music venue near Auditorium Shores and working with local area visual artists. Austin locals and SXSW attendees alike will be able to sample Oh My Yog! around town and at the event while also experiencing interactive art displays created by Austin-based artists and art collectives, including Matt Crump and SprATX.
About Stonyfield
As the leading organic yogurt maker, Stonyfield takes care with everything it puts into its yogurts and everything it keeps out. By saying no to toxic persistent pesticides, artificial hormones, antibiotics and GMOs, Stonyfield has been saying yes to delicious, healthy food for more than 30 years. And, as a leader in sustainability, Stonyfield is always looking for more innovative ways to do business that are better for the planet.
In 2014, Stonyfield launched Stonyfield Source Map as part of an effort to promote transparency in the food system and to educate consumers about the unique nature of organic farming. Details about how and where many of the ingredients in Oh My Yog! are grown can be found on the Source Map website.
Source: Stonyfield
