U.S. consumers' love of Greek yogurt has grown so fast in recent years that it now accounts for roughly half of all U.S. yogurt sales, up from just one percent in 2007, according to data recently cited by the Wall Street Journal.
This hasn't gone unnoticed by organic yogurt-maker Stonyfield Farm. Although Stonyfield offers its own organic Greek yogurt, the company is launching a brand new product it hopes will shake-up the feeding frenzy for popular brands like Chobani. With the organic snack, called "Petite Crème," Stonyfield is aiming at consumers who consider Greek yogurt too thick or bitter.
Perhaps most interesting about the product is the fact that Petite Crème isn't yogurt at all. The snack is made from organic cheese that is high in protein, like Greek yogurt, but creamier in texture.
To read the rest of the story, please go to: Inc.
