Madison, WI — The International Dairy-Deli-Bakery Association (IDDBA)™ and RetailNet Group announce the release of new, original research that details the growing role of digital intermediaries in the retail food setting—such as Yelp, RetailMeNot, Postmates, and Facebook—in connecting with today’s shoppers to increase sales and store visits.
Digital Intermediaries & Their Impact on the Retail Value Chain, an IDDBA-commissioned report prepared by RetailNet Group, examines the many channels retailers can utilize to engage consumers and boost their online awareness and reach. It explores the top 10 global intermediary classes, how they can impact retailers’ demand generation strategy, and how to best utilize these services to attract and retain shoppers.
The research also outlines the pros and cons of digital intermediaries on consumer shopping behavior, retailers and manufacturers, and deli, dairy, and bakery categories.
The new research is available free to IDDBA members.
“The days of traditional print, television, and radio advertising and marketing as the most effective way for reaching shoppers is becoming a thing of the past,” said Alan Hiebert, senior education coordinator, IDDBA. “Successful marketing and shopper engagement now requires food retailers to have a prominent and active online presence through a variety of channels.”
Digital Intermediaries & Their Impact on the Retail Value Chain is the latest member research report developed by IDDBA. Other recent research includes: Profile Optimization, Posting Frequency, & Measuring Success; How to Create Good Content; Reputation Management Matters; Focus on Allergens: A Matter of Trust; Snacking Opportunities: Building Better Snacks; Culinary Concierge: Engaging Millennials Through Meals; Online Grocery Business Models: Click & Collect and Drive; and Digital Merchandising for Deli and Bakery. IDDBA members have online access to all association research.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual IDDBA show, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608-310-5000 or visit us at iddba.org.
Source: International Dairy-Deli-Bakery Association (IDDBA)™
