Backed by former CP&B honcho Alex Bogusky, Chief Creative Director David Littlejohn and Chief Strategy Officer Andrew Clark opened Humanaut in Chattanooga, Tenn., in 2013 as a "brand invention agency," with the goal to create its own products from scratch and help build brands it believed in. Even if that meant having to preserve a species that's likely in no fear of dying out anytime soon: bros.
To promote Organic Valley's new product Organic Fuel, billed as the world's first organic milk protein recovery shake, Humanaut embarked on a rescue mission to ensure that those shirtless, faux-tanned muscle sculptures grunting in front of gym mirrors countrywide were putting good stuff into their bodies.
"Save the Bros" launched in 2015 with a hilarious film illustrating the plight of millions of bros. A straight-faced announcer informed us that every day, these important life-forms, who consume "two-thirds of our nation's light beer and 100% of our Axe body spray," are trying to "get swole" by fueling their workouts with artificial ingredients and chemicals.
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